Why Earrings?


Ear piercing is considered one of the world's oldest and most common forms of body modification. Earrings are therefore one of the earliest types of body art, present in history as early as 2000 BC in the Minoan civilization, on frescoes on the Aegean island of Santorini, in ancient Persia's Persepolis and even in Tutankhamun's tomb. It’s worth mentioning that in the Bible, the Israelites actually melted their earrings to make a golden god. Over the course of time, the earrings entered many cultures and traditions as an object of art, a symbol or a token of some kind.

It was only in the 20th century that the earrings became a worldwide acknowledged jewelry item. Until then, it was only used in certain cultures or areas, being regarded as tradition rather than fashion. Punk music and movie stars helped spread the interest for earrings and it soon entered the number of trends pop culture would adopt. The purpose of wearing earrings nowadays is mostly ornamental, helping to complement the wearer’s outfit. They are also an expression of taste in art and can be used as a political, religious or social statement.

We’ve got a great statement to express through our earrings. It’s something along the lines of “we love dinosaurs”. A lot people are fascinated with the large reptiles that roamed the world for millions of years, and there’s only a small step from fascination to love. As the fashion industry seems to have taken a like to using historical themes in its latest endeavors, we took it one step further and inspired our earrings straight from prehistoric times. Not only are the dinos also a subject of pop culture nowadays, but the amount of information we managed to collect about all the different species makes a dinosaur-shaped jewelry item be so much more meaningful. Be it a voracious T-Rex or a peaceful Brachiosaurus, we like to believe there is a place for every dinosaur to shine: right next to your ear.